Arjun Adya, Chief Mentor :

As chief mentor, Arjun leads the merchandising efforts at CFM Market Linkages. A technocrat who graduated from the Indian Institute of Technology (IIT), New Delhi and later completed his MEP from Indian Institute of Management (IIM), Ahmedabad, he has senior executive level work experience with organizations as diverse as State Trading Corporation of India Ltd, Citibank and a Hong Kong based Trading organization. He spent 4 years as Regional Manager of STC's office in Hong Kong looking after India's trade in the Far East and worked with Citibank in India heading the Structured Trade Services for South Asia. Later he spent 3 years in Austria and Russia when the markets in former USSR were liberalized.

In 2003, in collaboration with Reuters Digital Vision Fellowship program at Stanford University, he funded and piloted a prototype called 'SuVyapar' which uses ICT to market artisan made products to developed markets - reducing retail waste and getting a better deal for the craftsmen. His area of specialization is international trade and trade finance.