About the Logo

The CFM logotype is a synthesis of multiple ideas and feelings into one symbol. A contemporary and abstract typographic approach, that looks like pieces of overlapping coloured glass, also reflects transparency in enterprise ethics and approchable in nature.

The idea was to look away from conventional lettering, instead to develop the letters 'CFM' with a visual imagery. Triangular transparent form was moulded by hand to form the letters which also look like an abstraction of colourful lifestyle and accessory products.