Loation of the community: Bhinmaal, Jodhpur.

Name of the local entrepreneur/NGO/master craftsman: Hitesh Anchalia

Number of artisans: 100

About the group:
Bhinmaal is a small town around 200 kms from Jodhpur in the state of Rajasthan famous for making Jooti's. It is a traditional occupation and people get involved in Jooti making at the age of around 15 years. Jooti making is a two step process- first the women do the embroidery on the Jooti's and men do all the cutting, stitching and pasting to make the final product.

Threads of silk, nylon, leather, etc along with glass beads, sequence are finely woven by hand on the base material like leather, satin, cotton and velvet. The embroidery is done at home by the women and it provides them an additional source of income.

Locally available leather of dead buffalo, sheep, goat and ox is used. The raw leather is first washed in water mixed with local wood extracts to remove any smell. Than they are tanned with oil and dried under the sun.

Kasida is the name of the local embroidery which in done on these Jootis. Within Kasida there are a number of variations like "Amarbel", "Chaknawale", "Chamki" and "Zari" to name a few.

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