At CFM Market Linkages a lot of emphasis is given
to Product Development as we know Innovation is critical to any
The product development team consists of inhouse and
free-lance designers from premier institutes like NID, NIFT and
IICD. The team works with craft clusters and try to create contemporary
products using their traditional skills. All the product design
ideas are craft centric as the production feasibility and the skills
of the craftsmen are the main controlling factors in the developmental
process. This is supported by the marketing research, Trend forecasts
and Customer Interaction. The team constantly works towards finding
new craft clusters and their techniques to develop new products.
The clusters are spread all over India so we can offer a diverse
product collection in mostly all types of materials like metal,
wood, glass, textiles, paper, beads, ceramic, bamboo etc. We also
cover most product categories like Costume Jewelry, bags, home-furnishings
, lifestyle home accessories, scarves and stoles.